Historical Archive
And Now! is a studio album by Booker T. & the MG's, released in 1966. The album features a blend of soul, R&B, and instrumental music, showcasing the band's signature sound characterized by tight arrangements, smooth grooves, and Booker T. Jones's distinctive organ playing. The album includes popular tracks such as 'Hip Hug-Her', which exemplifies their ability to fuse catchy melodies with intricate musicianship. And Now! is regarded as a classic in the soul genre and reflects the band's influence during the 1960s, contributing to the foundation of Southern soul music.