Historical Archive
New Traditionalists is the fifth studio album by American rock band DEVO, released in 1981. The album features a blend of new wave and punk rock, showcasing the band's characteristic sound that combines quirky melodies with robotic rhythms and satirical lyrics. It includes hit singles such as 'Through Being Cool' and 'Beautiful World'. The album is notable for its exploration of themes related to technology, society, and the concept of the 'traditionalist' versus 'modernist' conflict. Its legacy lies in its influence on the new wave genre and its commentary on contemporary culture.