Rae Sremmurd

Rae Sremmurd is an American hip-hop duo formed in 2013, consisting of brothers Khalif 'Swae Lee' Brown and Aaquil 'Slim Jxmmi' Brown. The duo gained prominence with their breakout single 'No Flex Zone,' released in 2014, which became a viral hit and showcased their unique style blending catchy hooks with energetic beats. They are signed to Mike Will Made-It’s Ear Drummers label and have been influential in shaping the sound of contemporary hip-hop music. Their debut album, 'SremmLife,' was released in 2015, further solidifying their position in the music industry.

Rae Sremmurd's music is influenced by a wide range of genres, including hip-hop, trap, and R&B. They have cited artists such as OutKast, Lil Wayne, and Drake as inspirations. Additionally, their sound is characterized by melodic hooks and experimental production techniques, drawing from the Southern hip-hop scene.

Rae Sremmurd is known for their high-energy performances and catchy, party-oriented tracks. They have a significant presence on social media, where they engage with fans and promote their music. The duo's name is derived from 'Ear Drummers,' the label founded by Mike Will Made-It, and 'Sremmurd' is 'drummers' spelled backward. They have also collaborated with several high-profile artists in the industry, including Travis Scott, Nicki Minaj, and French Montana.

Rae Sremmurd has played a crucial role in popularizing the 'mumble rap' subgenre and has contributed to the rise of the 'SoundCloud rap' movement. Their ability to create infectious hooks and their innovative production style have influenced many emerging artists. They are also recognized for their contributions to the music festival circuit and their impact on youth culture.