The Action

The Action were a British rock band formed in 1963 in London. They initially started as a mod band and gained attention for their energetic live performances and distinct vocal harmonies. The band consisted of lead vocalist Reg King, guitarist Alan 'Bam' King, bassist Mike Evans, keyboardist Peter Watson, and drummer Tony Munroe. They released a series of singles in the mid-1960s, but their most notable work was recorded for the record label Immediate Records, where they collaborated with producer Andrew Oldham. The band went through several lineup changes and eventually disbanded in 1968, after which some members pursued solo careers or joined other bands, such as The Good Rats and the band Ace. Despite their brief existence, The Action have been cited as a significant precursor to the power pop and mod revival movements.

The Action were influenced by a variety of musical styles, including rhythm and blues, garage rock, and the burgeoning psychedelia of the mid-1960s. Their sound drew from American rock and roll, British invasion bands, and the soul music of artists like The Temptations and The Four Seasons. The band's harmonies and melodic sensibilities can be traced back to the influences of The Beatles and The Beach Boys, as well as the mod culture that permeated London during the 1960s.

The Action were known for their energetic performances and their popularity within the mod scene. They were one of the first bands to be associated with the Immediate Records label, founded by Rolling Stones manager Andrew Oldham. The band recorded several unreleased tracks that have since gained a cult following among collectors. The Action's music has been featured in various compilations and their songs have been covered by other artists. The group's legacy has been recognized in various retrospectives of 1960s British rock.

The Action are considered an influential band in the development of the British rock scene in the 1960s. They were known for their sophisticated melodies and harmonies, which helped shape the sound of power pop and influenced subsequent bands in the mod revival of the late 1970s and 1980s. Their music has been celebrated for its quality and depth, often overshadowed by more commercially successful contemporaries. They are regarded as one of the key 'lost' bands of the 1960s, and their work has garnered increased appreciation over the years.

The Action did not receive any major music awards during their active years, but they have been included in various music retrospectives and compilations highlighting influential bands of the 1960s.