'What Shall I Do' by Gladys Knight & the Pips was released in 1970 as part of their album 'Sing Soulful Christmas'. The song showcases the group’s signature blend of soul and R&B, with lush orchestration and powerful vocal harmonies that highlight Knight's impressive vocal range. The track was produced during a period when the group was transitioning from their earlier Motown sound to a more mature and sophisticated style, which would come to define their later work. This song, like many others they recorded in this era, exemplifies the rich musical tapestry of the early '70s, influenced by gospel roots and the burgeoning soul movement that was gaining prominence in American music during that time.
Lyrically, 'What Shall I Do' explores themes of love and heartache, encapsulating the emotional turmoil of a relationship on the brink of collapse. The repeated questioning in the chorus—"What shall I do?"—reflects a sense of desperation and longing for guidance amidst uncertainty. The verses delve into the feelings of confusion and helplessness that arise when love is complicated, as Knight sings about the struggle to make sense of her emotions. The poignant lyrics, combined with Knight's soulful delivery, evoke a deep sense of vulnerability, making it relatable to anyone who has faced the complex dynamics of love. The song captures the essence of needing direction in the midst of emotional chaos.
Upon its release, 'What Shall I Do' received positive reviews from critics, who praised Knight's vocal prowess and the song's heartfelt lyrics. While it may not have achieved the same level of commercial success as some of their other hits, it has since been recognized as a standout track in their discography, illustrating the group's ability to convey deep emotional narratives through their music. Over the years, the song has been covered and referenced by various artists, solidifying its place in the cultural legacy of soul music. Gladys Knight & the Pips' ability to blend personal storytelling with powerful musical execution has ensured that 'What Shall I Do' remains a significant part of the conversation surrounding classic soul music.