Released in 1973 as part of Al Green's album Call Me, "What's It All About" exemplifies the smooth blend of soul and gospel that defines much of Green's work. The song showcases Green's signature falsetto and the lush instrumentation typical of the Hi Records sound, characterized by vibrant horns, rhythmic guitar lines, and layered backing vocals. "What's It All About" was not released as a single, but it stands out within the album for its introspective quality, contributing to the overall narrative of love and longing that permeates Green's discography during this period.
Thematically, "What's It All About" delves into the complexities of love and the search for meaning in relationships. The lyrics reflect a sense of vulnerability and introspection, as Green questions the nature of love and its implications. Phrases like "What's it all about, my love?" convey a profound yearning for understanding and connection, inviting listeners to ponder their own experiences with love and loss. The song captures a moment of reflection, where the protagonist grapples with existential questions, ultimately seeking clarity in a tumultuous emotional landscape.
Critical reception to "What's It All About" has been largely positive, with many praising Green's ability to infuse personal and relatable themes into his music. The song has been noted for its emotional depth and lyrical sincerity, qualities that have endeared Green to fans and critics alike. Over the years, it has been recognized as a significant piece within his catalog, often cited as an example of his artistic breadth. Its cultural legacy endures, influencing countless artists across genres and serving as a poignant reminder of Green's impact on the soul music genre.